Wednesday, January 28, 2009

Tips and Tools

Over the next few days, I will share a few tips on bringing people into your craft show booth and ways to increase sales. This is in no way meant to be an all inclusive list and to some may even seem very basic. Hopefully, you can take away a suggestion or two that helps in some way!


Eye catching display. Remember that your display should be customer friendly. Displays should be at different heights, many at eye-level. Most customers will not bend down to look at your product. The easier it is for them to browse your booth, the better chance you have of making a sale. Check back soon for an entire post devoted to booths and displays!

Warm, friendly welcome. Make sure to welcome people to your booth. There are two schools of thought as to what to do next. I have heard that you should immediately try to engage the customer, get them talking. What has worked best for me is…after i have welcomed the customer, I let them know that if they have any questions to just ask. I then start re-arranging my jewelry, dusting, straightening hang tags, etc. I stay available and interested, but let them look. It is my opinion that you can push a potential customer too hard. We have all been in the furniture store where the salespeople follow you around…its annoying. Often, people know what they like and what they are looking for. They will ask if they need help or are interested in a specific technique or material.

Pricing. It is my preference to tag all of my items prior to a show. I have read suggestions that it may be better not to price, to get the customer to talk. Here is where you will have to find what works best for you. It is my belief that many people will be annoyed by having to ask how much each item is, perhaps to the point of not buying. Some may just assume that they cannot afford it...the old adage “if you have to ask, you can’t afford it” at play. Make sure, if you do use tags, that your prices are clearly marked and easy to read.


Stay tuned for more tips soon!

9 comments:

Mich said...

Great tips!! I need all the help i can get! Keep them coming!!

esque said...

I've only done a couple few shows myself, so I am always looking for great tips! Thanks for sharing them!

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My8kidsmom said...

I am doing a couple of shows this year for the first time, thanks for the tips!!

ChezChani said...

I agree on both counts, yes say hi and be available but give the customer space. I see many times when a person is approached to quickly and aggressively and they run away. I also believe pricing is a safer move. That whole "if you have to ask how much you can't afford it" thing scares me as a shopper on a budget.

Lydia said...

I agree, for me personally the pushy salesman types just turn me away. And I hate it when they don't have a price, if I can't afford it then I am not going to waste my or the sellers time.

SleightGirl said...

Very cool! I've never done a show yet, but I'll be checking back here when I do.

Jewelry Elegance by jill said...

Hi!

Just a note to let you know I’ve nominated you for the Lemonade Award

jill
www.JewelryEleganceByJill.BlogSpot.Com

MissLilith said...

Thanks for this wonderful advice. I'm doing my first show this March 15, so you are definitely getting me thinking more about the specifics.

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Nishant said...

so I am always looking for great tips! Thanks for sharing them!

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